A truly inventive manufacturer of laundry and hygiene products, managing the whole process from conception through to production and delivery.

Innovation Chemicals have entered a new era of product research and development over the last 20 years. This has given us knife edge technology in laundry & hygiene chemistry, which helps us to continually improve efficiency, maximise results and minimise the cost per wash.

We have a deep understanding of our customers, and we stay connected with them throughout the development process. This is key to providing the very best customer journey.

What we do

We design and manufacture a variety of laundry and hygiene products, managing the entire process from concept through to manufacture and delivery. Our products are created at Innovation Chemicals Head Quarters factory plant, where we produce all of our products including our own label products for a variety of customers plus the white label products for our Distributor clients.

No matter how much we grow and how many new products we develop we still keep ourselves focused on the most important factors, our Customers and our Service


Our Head of Innovation Roy Longshaw has over 20 years’ experience in the detergents industry, continually developing new innovative ideas, keeping ahead of any legislation changes, and building detergents that not only perform well, but prove to be cost effective too.  In addition, he ensures that we service our large loyal customer base and listen to their changing needs by making any necessary product adaptations. We continuously grow these and brand new working relationships in the future.

What Roy says…

“Here at Innovation Chemicals we create innovative idea’s, design, produce and deliver our products to a very high standard to a number of loyal commercial & domestic customers. In some instances, we also white label products for distributors and label the products accordingly. There is always a fast response on delivery time, full technical support and training to customers and any relevant introductions to newly created products manufactured by us. Its exciting times in the laundry detergent industry and my knowledge and experience combined with our manufacturing capacity makes us ahead of the game with our similar competitors”

What our customers say…

“Caterkwik have partnered with Innovation Chemicals for over a decade. Throughout, we have been extremely happy with the superb service and comprehensive product portfolio. Product performance, value, flexibility in terms of branding and bespoke options is second to none. Everything is backed up with genuine first-class service from Jeannie and the team. Thank you.”
“Innovation Chemicals have been a premium manufacturing partner to our company for many years. They manufacture excellent products, on time, at very competitive prices. Their management, customer service and production teams are always very responsive and efficient, ensuring that deliveries meet our tight deadlines to meet maintain our stock levels of their hugely popular, quickly selling products. We have no hesitation in recommending Innovation Chemicals.”
“As a long standing customer of Innovation Chemicals I can easily say I wouldn’t go anywhere else for my products. Our customer/supplier relationship has developed into a great partnership where an understanding of our stock requirements has been paramount to their efficient service. The chemicals we buy have been made to our specifications and are professionally packaged to our meet our standards. Going above and beyond seems to be the nature of their customer service and this attitude has helped us on many occasions. I would have no hesitation in recommending Innovation Chemicals to those looking for competitive prices, high quality products and fantastic customer service.”
“Innovation Chemicals have been one of our suppliers now for over 3 years, in all this time the quality of products and standard of service has been exceptional, long may they continue”
“It is our pleasure to say that we have enjoyed working with Prime/Innovation for a number of years and it is our experience that they are consistent in their product delivery, offer a fair price point and have a wide range to choose from. The Prime/Innovations customer service team is excellent (particularly Jeannie). Whatever your question or query is they will endeavour to answer and resolve it in a prompt and effective way. As they have grown they have maintained perspective and we envisage working with them for years to come.”
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